We were asked to create an informational brochure about an object that was randomly assigned. I was given the Swiss Army Knife; an iconic pocket knife multi-tool originally designed by Karl Elsner. I decided to focus on the history of the two brands, comparing them side by side.
- 17" x 11" double sided print
I used a bold, all-caps sans-serif font as the primary font to convey robust reliability and functionality. A smaller serif font was used to hint the classic timelessness of a national icon that has become synonymous with quality.
I utilized the proportions of the Swiss National Flag cross to create blocks of space for image, title, and text.
The brochure mimics the sense of intricate gadgetry inherent to the Swiss Army Knife by creating a smaller section that serves as a closing mechanism for the brochure. The section displays the historical timeline of the Swiss Army Knife with footnotes for certain details.