The GoBag is an everyday carry (EDC) grocery bag, with an emphasis on use-ability, adjust-ability, and compact-ability. Gobag allows you to carry your groceries by shoulder, hand, or bike. It can also be configured in three different capacities, so that the size is appropriate to the amount of groceries you have. When not in use, it can be easily folded down to the size of a small planner, which makes it suitable for everyday carry.
- 18" x 12" x 4" Polyethylene fabric
In just the two years between 2012 and 2014, legislation regarding plastic bags significantly increased due to the rising awareness towards the environment and healthy living. Many retail markets have been starting to charge for extra bags, or have been switching to recycled paper bags.
The decreased availability of plastic bags leads to the use of alternatives such as paper bags and biodegradable bags. Considering the possibility of a complete ban on plastic bags in the future, increased use of these alternatives are unavoidable.
While plastic bags are condemned, other disposable alternatives have a more energy intensive production process, and substituting plastic bags entirely with other options would still put a heavy burden on our ecosystem. Then why are we still using disposable bags? What is wrong with reusable bags?
In order to identify opportunities to improve the reusable bag experience, I created a survey consisting of both quantitative and qualitative questions that would help me understand the overall logistics of buying groceries and pinpoint gaps in the process.
In order to identify the points of intervention and opportunities, I mapped out the sequence in which plastic bags are either used or not used. The main reasons for ending up using plastic bags are impulsive purchase behavior, unforeseen circumstances, forgetting and bad reusable bags.